WebP vs JPEG
JPEG makes a compact photographic delivery file, but ordinary JPEG discards detail and has no alpha. Keep the richer source for editing and use JPEG when the receiving workflow expects an opaque photo.
Image format
A web image format combining lossy and lossless compression, transparency and animation in a RIFF container.
Explore the format
Choose a target format for your WebP images.
Marked paths may need steps such as flattening, rasterization, tone mapping or animation loss.
Choose a source format to convert to WebP.
Marked paths may need steps such as flattening, rasterization, tone mapping or animation loss.
WebP
Google developed WebP to reduce the amount of image data transferred by websites. A RIFF container wraps either VP8-based lossy image data or the distinct VP8L lossless bitstream. WebP is a raster format with fixed pixel dimensions, not an editable vector or layered document.
The extended container can add alpha, timed animation frames, ICC profiles, Exif and XMP. Lossless coding preserves 8-bit RGB/RGBA values; lossy coding uses chroma subsampling as well as compression. A file need not contain every optional feature, and metadata preservation depends on the encoder.
Use WebP for photographic web delivery, transparent assets or short image animations when the receiving workflow supports it. Compare output at the required visual quality rather than assuming a fixed size saving. For high-bit-depth editing, HDR radiometric data or Photoshop layers, retain a suitable original.
Lossy VP8 and lossless VP8L are different coding modes. Lossless WebP preserves supported 8-bit samples, not higher-precision source values. Encoding options can also change RGB values under fully transparent pixels.
WebP began with a photo-compression experiment and expanded into a container for lossless pictures, transparency and animation.
Different formats, different trade-offs. Choose for the image and the workflow.
JPEG makes a compact photographic delivery file, but ordinary JPEG discards detail and has no alpha. Keep the richer source for editing and use JPEG when the receiving workflow expects an opaque photo.
PNG preserves decoded pixels losslessly and can carry alpha. It is useful for transparent graphics and screenshots; it does not preserve editable document layers or camera sensor data, and photographic files can be large.
AVIF uses AV1 coding and supports alpha, image sequences and higher bit depths for HDR workflows. It is worth evaluating for final delivery; codec settings and the receiving application determine whether its additional features survive.
GIF is useful for simple indexed-colour animation. Each colour table has at most 256 entries and transparency is a selected palette index, so smooth photographic colour and partial alpha favour other formats.
Google developed WebP to reduce the amount of image data transferred by websites. A RIFF container wraps either VP8-based lossy image data or the distinct VP8L lossless bitstream. WebP is a raster format with fixed pixel dimensions, not an editable vector or layered document.
Lossy VP8 and lossless VP8L are different coding modes. Lossless WebP preserves supported 8-bit samples, not higher-precision source values. Encoding options can also change RGB values under fully transparent pixels.
Yes. The extended RIFF structure supports alpha and animation. An animation may contain frames encoded in lossy or lossless modes; a still-image decoder alone is insufficient for playback.
Check that your application reads animation and optional metadata, not only the default image. Google documents the container separately from the pixel codecs; support for one does not guarantee every container feature.
A still export selects a frame and discards animation timing. JPEG also removes alpha; PNG preserves the decoded pixels but cannot reverse existing lossy WebP compression. Check Exif and ICC retention separately.
Use WebP for photographic web delivery, transparent assets or short image animations when the receiving workflow supports it. Compare output at the required visual quality rather than assuming a fixed size saving. For high-bit-depth editing, HDR radiometric data or Photoshop layers, retain a suitable original.